Challenge
In a fiercely competitive market, our mission was to boost sales volume on a tight FMCG budget by transforming everyday water occasions into new Vitasport occasions.
Vitasport
TURNING EVERYDAY WATER MOMENTS INTO VITASPORT WINS
Solution
We strategically used media to intercept daily routines with new, eye-catching creative across OOH and targeted digital channels, driving awareness, consideration and encouraging trial of Vitasport.
The results
All People aged 18 to 34 – Three months post-campaign launch
+8
Boost in Awareness
9
Rise in Consideration
7
Increase in Usage
37
Surge in Total Sales Year-Over-Year