AWF

TAKING HIRING HIGHER

Challenge

AWF is the largest supplier of blue collar workers in New Zealand. Our challenge? To deliver a stunning summer recruitment campaign with improved year on year media and acquisition metrics within the same budget.

Solution

After an in-depth analysis of the previous year’s strategy and performance, we refined our approach for 2022/23. By leveraging maturing data sets, targeting optimisations, and new media opportunities, we executed a performance-led digital campaign using search, social, and programmatic tech to find quality recruitment leads and drive them to the site to convert into hires.

The results

Our data driven media approach delivered exceptional YOY results for the 22/23 summer recruitment campaign.

156

Average conversion rate shot up

63

Cost per acquisition (CPA) dropped

1.12

Impressive bounce rate from all paid media