Challenge
Signature Homes required higher quality website leads and a reduction in conversion costs that were hindering their business growth.
Signature Homes
DRIVING MORE BUYERS TO THE DOOR
Solution
Following a comprehensive analytics audit, we developed a new search, social and re-marketing strategy to generate higher-quality leads at a lower cost. We implemented a robust tracking and attribution system to ensure precise measurement and analysis of results.
The results
24
Search impression share skyrocketed
329
Website conversion surged
69
Cost per lead decreased by a whopping
+214
Meta lead rate climbed from 1.84% to 5.77%
”Momentum introduced a fresh approach to our search environment and swiftly produced results within a matter of weeks. Our historic cost per lead was remarkably high, however, since working with Momentum, our cost per lead has drastically reduced, and our leads doubled. Our franchise network has also noticed an improvement in the quality of leads. The account management has been exceptional, always attentive and providing valuable insights consistently.
Kim HarrisNational Marketing Manager