soho family wines
whatever the weather, there's a wine for that.
the challenge.
Aucklanders can experience four seasons in a single day — so we built a campaign that responded in real time. "Whatever the Weather" paired Soho varietals with live Auckland conditions, turning everyday weather moments into perfectly timed wine recommendations and making the brand feel part of daily life.
the solution.
This idea was powered by the full Momentum group. Accelerator uncovered audience behaviours, consumption moments and varietal skew; Moth Studio translated those insights into a simple but powerful platform, mapping each wine to a weather-driven mood. Dynamic creative then deployed across digital out-of-home, display and social video — Rosé in the sun, Chardonnay in overcast moments, Pinot Noir in the rain — shifting through the day on live conditions, showing up contextually where it mattered most.
the results.
2.73M impressions at 309% of plan, a 26% sales uplift (Nov vs Sept) and 28% growth in advertised SKU volume — with high-efficiency delivery across every channel. The campaign strengthened Soho's position as a confident, contemporary and premium brand.