[ case study · 04 / fmcg ]
ceres organics
driving more buyers to the door — and surpassing target by 111%.
+67%
sales revenue vs prior period
+52%
orders
+47%
store sessions
+3%
website conversion rate
[ 01 / challenge ]
the challenge.
Refine and scale a direct-to-consumer strategy for rapid household penetration — exceeding aggressive sales and acquisition targets in a competitive ecommerce landscape.
[ 02 / solution ]
the solution.
A data-driven ecommerce strategy across social, display and search. Leveraging Shopify, Klaviyo and GA for behavioural insight, plus AI-personalised product feeds targeting predictive segments and cart abandoners — optimised in real time.
[ 03 / results ]
the results.
Surpassed an aggressive sales target by 111% and drove substantial growth across every key metric.
[ next case ]
fmcg · 01
vitasport