[ case study · 01 / fmcg ]
vitasport
helping kiwis say yes to more summer with vitasport.
+10%
awareness yoy
+27%
consideration of product
[ 01 / challenge ]
the challenge.
In a fiercely competitive market, boost sales volume on a tight FMCG budget by transforming everyday water occasions into new Vitasport occasions.
[ 02 / solution ]
the solution.
We drilled down on focused summer occasions where hydration is key, strategically using media to connect Vitasport to these moments — helping audiences get more out of summer.
[ 03 / results ]
the results.
Being tactical let us use channels in more innovative, selective ways — driving an increase in awareness, consideration and sales of Vitasport.
[ next case ]
qsr · 02
burgerfuel