THE HOME LABEL

RACKING UP RETAIL RETURNS

Challenge

Over the last 2 years , local e-comm brand The Home Label tasked us with consistently driving online product sales, beating ROAS targets, and continuing to increase engagement on their website.

Solution

To continue to grow and achieve these goals, we developed a completely new search structure that categorized search campaigns based on the customer journey. These changes allowed us to target the right customers with the most relevant copy and drive them to the most appropriate pages and products onsite.

The results

1273

ROAS impressive rise in the first 6 months from 360%

1741

Peak during a key sales period

750

Average across the 2 year account tenure

Since our partnership began, we’ve noticed considerable increases to many aspects of our online business, including achieving a higher level of brand awareness and an increase in ROAS across our campaigns. The Momentum team have been excellent at communicating with us, sharing weekly & monthly analytics, and providing recommendations for areas we can improve in. They are a friendly team to work with and are always willing to help in whatever way they can. We are really happy with the results that have been achieved for our brand.

Annalise & ChanelFounders