Ceres Organics sought to refine and scale its direct-to-consumer strategy, aiming for rapid household penetration while maintaining high engagement and sales. The key objective was to exceed aggressive sales and acquisition targets in an increasingly competitive ecommerce landscape.
We developed a data-driven ecommerce strategy centred on customer acquisition and optimisation across multiple channels. By leveraging Shopify, Klaviyo, and Google Analytics, we gained valuable insights into customer behaviour, enabling us to refine targeting for maximum impact. The campaign spanned social media, display, and search, balancing top-of-funnel awareness with bottom-of-funnel conversions. Utilising AI for personalised product feeds targeting predictive segments and cart abandoners, we optimised performance in real-time.
Surpassed aggressive sales target by 111% and drove substantial growth across key metrics:
