Challenge
AWF is the largest supplier of blue collar workers in New Zealand. Our challenge? To deliver a stunning summer recruitment campaign with improved year on year media and acquisition metrics within the same budget.
AWF
TAKING HIRING HIGHER
Solution
After an in-depth analysis of our strategy and performance over the past two years, we refined our approach for 2023/24. By leveraging maturing data sets, targeting optimisations, and new media opportunities, we executed a performance-led digital campaign using search, social, and programmatic tech to find quality recruitment leads and drive them to the site to convert.
The results
Our data driven media approach delivered exceptional YOY results for the 23/24 summer recruitment campaign with the same media budget YOY.
168
Surge in Conversions
38
Increase in Conversion Rate
64
Drop in Cost Per Acquisition (CPA)
”“Momentum has been instrumental in our annual Summer Recruitment drive for the past five years, bringing expertise in programmatic, search, social, and creative development that has truly transformed our marketing efforts. Each year, we've seen not just improvements but substantial leaps in business performance, directly attributable to their innovative strategies and deep commitment to our goals. The team at Momentum doesn’t just offer services; they integrate deeply with our team, acting as dedicated partners who are genuinely invested in our success. Their impact is not just measurable - it’s been pivotal to our growth and has set a new standard for what we expect from strategic collaborations."
Liz MeleiseaGroup Marketing Manager