[ case study · 02 / qsr ]
burgerfuel
dooh that paid dividends — right person, right time, right place, right message.
+25%
New Customer Acquisition MoM
+22%
exposed vs unexposed store traffic
500%
roas (modelled)
[ 01 / challenge ]
the challenge.
NZ’s largest QSR success story — an iconic brand with 61 locations, and a premium position to protect. Market to 61 locations nationwide to drive increased visitation and sales.
[ 02 / solution ]
the solution.
We geo-fenced all 61 locations within a 2km radius, isolated key consumption occasions and category entry points, optimised creative to each moment — and only served ads when target consumers entered each site's proximity.
[ 03 / results ]
the results.
A highly strategic, data-driven OOH approach delivered exceptional cost efficiency and directly measurable business results — a revolution in OOH planning.
[ next case ]
beverage · 03
soho family wines