[ case study · 02 / qsr ]
burgerfuel
dooh that paid dividends — right person, right time, right place, right message.
1M+
impressions
+22%
exposed vs unexposed store traffic
500%
roas (modelled)
[ 01 / challenge ]
the challenge.
NZ's largest QSR success story, with an incredible brand and 61 locations — but a high price point had stagnated visitation. We had to infuse the near-30-year-old brand with relevance, using out-of-home only.
[ 02 / solution ]
the solution.
We geo-fenced all 61 locations within a 2km radius, isolated key consumption occasions and category entry points, optimised creative to each moment — and only served ads when target consumers entered each site's proximity.
[ 03 / results ]
the results.
A highly strategic, data-driven OOH approach delivered exceptional cost efficiency and directly measurable business results — a revolution in OOH planning.
[ next case ]
beverage · 03
soho family wines